OUR STORY. IT'S KINDA LONG.
Starting in the late 1990s with its roots in costume design and cyberpunk club wear - think independent films and bands like Skinny Puppy, a few years later in 2005, Cyberoptix formally carved out an early viral Internet niche providing an offbeat antidote to the boring necktie. Over the next 10 years, Cyberoptix printed over a million neckties and shipped to all seven continents, while adorning celebrity necks on the red carpet and those of real astronauts. Having our stuff worn at the Met Gala was pretty ok!
With a full waterbase print shop at the ready, in 2016 the company branched out into printing a line of streetwear far beyond the necktie and opened its flagship brick and mortar retail store on the edge of Eastern Market, Well Done Goods by Cyberoptix. It soon made the internet-rounds again with Bethany's manhole cover t-shirt and hoodie printing videos.
In 2021 the studio and store moved to its current, more central location in the heart of Eastern Market proper that is now the shop you know and love - part print shop, jewelry studio, rock shop, retail store and online order fulfillment warehouse.
It is still fully run by cats.
We've been at this printing thing for a minute. But you could never SEE us actually make all the things as our production studio used to be tucked away up on the second floor before we moved. Now you can peek in! With our combined storefront and production facility all on one single floor -- you can be the ultimate voyeur and even catch a glimpse of us working while you shop. From inky things to jewelry making, come on by and see (and hear) how the proverbial sausage is made.
Whether it's ties, tees, or jewels, we've been handmade in Detroit for over two decades. We're proud to be your favorite place to find one-of-a-kind, unforgettable gifts for all your loves...and yourself. Go ahead and love yourself, you've earned it. Give yourself that gift! Self care is important, after all.
Need a quick and affordable gift for a birthday or thank you? Don't want to guess on sizes? We also have so many easy-peasy gifts for the home from other makers we love - hundreds of incense scents, handmade greeting cards, a whole rainbow of gemstone bead bracelets and lots of handmade soaps and candles that will delight even the pickiest person on your list.
Get your Well Done fix at our Flagship store in Eastern Market - look for the pink cat mural! (The shop is really run by cats.)
Mon-Fri: 11am-6pm; Sat: 9am-6pm; Sun: 10am-5pm
Portrait of Rozwell, our 21 year old super senior shop cat, by artist Adi Cohen, September 2025
SHOP. SHIP. OR PICK UP!
Rather order online? Order on up what you'd like on our web store, and we'll reply with detailed pickup instructions. Just let us know what time is best for you when you check out (there will be a notes section) and we'll do all we can to accommodate your schedule. We'll get back to you as soon as it's ready - please understand that not everything you see online is immediately available for pickup in store in all styles, sizes and colors - we'd need a retail shop 10x as big as we have now for that, yikes! - but we'll make it for you as fast as we can if its not. ✉ orders@welldonegoods.com
PICKUP HOURS + LOCATION
Local to Detroit (or just visiting)? You can opt to collect your order from our retail store! Select "In-Store Pickup" as your shipping method when your order is placed and we'll email you when it's ready to go. 
When not printing from actual manhole covers outside on the street, we print every t-shirt, tank top, hoodie, necktie, bow tie, scarf and pocket square you see in the whole store, right in back in our dedicated waterbased silkscreen print shop. Sometimes we have printing help. Any guess who's really in charge of production? HINT: He's grey and has 4 legs.
Take a tour with Channel 4's very own Kila Peeples as she gives you a tour of Well Done Goods where you can find some unique items made right here in the D!
Well Done Goods by Cyberoptix is a men's & women's gift, accessories, and streetwear shop that serves as Cyberoptix's flagship tie and scarf retail store.
Widely known for their offbeat neckties and scarves that have graced the necks of celebrities on the red carpet, are collected by Apollo and Shuttle Program astronauts, and are sought after by science and art museum gift shops around the world, Well Done Goods by Cyberoptix Founder Bethany Shorb emphasizes that "Our store is not about 'just ties' anymore!"
Why stray from that winning combination?
Not just ties! While Cyberoptix is celebrating over 20 years of bringing unique neckwear to Detroit and beyond, Well Done Goods by Cyberoptix showcases a full range of ties, scarves, bow ties and pocket squares inside the new shop alongside their whole new line of graphic-forward apparel. "Our customers have asked and asked for us to put our designs on other things, what better place to launch that venture than right here in our hometown?" says Shorb.
See what others have to say about this nifty new spot!
Deadline Detroit | Channel 4 Live in the D | No-Kill Mag | Detroit Electronic Quarterly | Detroit Free Press | The Detroit News | The Art of Manufacturing (podcast) | Curbed Detroit | Corp! Magazine | Crain's Detroit Business | Model D | MetroTimes | WIRED Magazine |
Metro Times Cover Story: Bethany Shorb's Miracle of Gratiot Avenue, Plus Dozens of Killer Ideas in Our Holiday Gift Guide
Made in Detroit, by Detroiters...but with new friends too!
Fiercely loyal to their home in Eastern Market for over a decade, Cyberoptix still prints all accessories to order in their 5000 square foot hybrid manufacturing facility located in back of shop. In addition to their hand screen-printed wares all made in house, WDG has curated in other product lines to compliment their gift-ready offerings. WDG is proud to include 3-D printed jewelry from Boston's tech-savvy Nervous System, vegan felt bags from Los Angeles' Mad Rabbit Kicking Tiger, hand-poured paraffin-free candles from Michigan favorite JKM Soy Candles, who features irresistible scents like "Eastern Market Flower Day" and "It's So Cold in the D," and sustainable tables from Union Town Woodshop, handmade in Detroit by two firefighters working for over twenty years with redwood, oak and walnut slabs exclusively sourced from felled trees.
So what the heck is it, anyway?
What's the overall theme of this new gift shop? Well Done Goods Founder Shorb notes, "What happens when aliens crash-land in Detroit with a flying-saucer-load of design favorites from the MoMA Store, a local screenprinting shop and the contents of a natural history museum's basement?" An emphasis on well-designed products, hyper-unique finds and most importantly affordable gifting options will be the overall direction for this new project, with Shorb adding "no pretense and tons and tons of fun!"
With a 10-foot reclaimed hospital emergency room sign as a focal point of their shop decor, Well Done Goods is "here to cure all your fashion and gifting emergencies."
For more information, contact orders@welldonegoods.com 
