Do It In Detroit Mug, Detroit Coffee Cup
We resurrected a classic that many said...wasn't so classy... The other "Do It" slogan by that rather famous sneaker company didn't drop until 1988, so as per usual in Detroit, we did it first, at least when it comes to doing it.
- Dishwasher and microwave safe
- Choose black and white or full color
- Sublimation print
- Wraparound design
- 11oz capacity. 3.75” high; 4.75” wide; 3.25” deep
- White handle and interior
In 1984, Coleman Young launched a tourism slogan, "Do It In Detroit." What did they want you to do? Come here. And spend money. Of course, because people are people -- who would have guessed -- it flopped rather fabulously as "There are a lot of different connotations to the words 'do it in Detroit,'" said William M. Lane, an executive at the JWT advertising agency in Detroit... 'We were afraid of what some people might want to do.'"
The slogan “Do it in Detroit” was adopted, mainly in an effort to encourage people from the suburbs to shop and dine downtown. Despite these efforts, Mayor Young’s attempt to transform Detroit’s image was, in the end, not very successful.
Wanna do it more? This print is also on a t-shirt!
Designed and hand-printed in the USA in our Detroit, Michigan studio.