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Do It In Detroit T-Shirt, Mayor Coleman Young Slogan, 1984 Vintage-Style Tee, Heather Indigo
Do It In Detroit T-Shirt, Mayor Coleman Young Slogan, 1984 Vintage-Style Tee - blue or black shirt Do It In Detroit T-Shirt, Mayor Coleman Young Slogan, 1984 Vintage-Style Tee, Heather Indigo Do It In Detroit T-Shirt, Mayor Coleman Young Slogan, 1984 Vintage-Style Tee, Heather Indigo

Do It In Detroit T-Shirt, Mayor Coleman Young Slogan, 1984 Vintage-Style Tee - blue or black shirt

$ 26.00

Do It In Detroit T-Shirt, Mayor Coleman Young Slogan, 1984 Vintage-Style Tee. We resurrected a classic that many said...wasn't so classy... The other "Do It" slogan by that rather famous sneaker company didn't drop until 1988, so as per usual in Detroit, we did it first, at least when it comes to doing it.

  • 4.2 oz. Premium triblend Bella+Canvas jersey
  • Non-toxic waterbase printing ink
  • Classic fit
  • Choose XS-4XL
  • Runs true to size, please select your usual size. Unisex (men's) sizing - ladies may want to size down one for a more fitted look.
In 1984, Coleman Young launched a tourism slogan, "Do It In Detroit." What did they want you to do? Come here. And spend money. Of course, because people are people -- who would have guessed -- it flopped rather fabulously as "There are a lot of different connotations to the words 'do it in Detroit,'" said William M. Lane, an executive at the JWT advertising agency in Detroit... 'We were afraid of what some people might want to do.'"

The slogan “Do it in Detroit” was adopted, mainly in an effort to encourage people from the suburbs to shop and dine downtown. Despite these efforts, Mayor Young’s attempt to transform Detroit’s image was, in the end, not very successful.

Hand screen printed in the USA in our Detroit Michigan studio, located in Historic Eastern Market.